Case study: Stakeholder Perceptions – Angola
Our client's requirement
Our client – one of the top five publicly-listed oil companies – wanted to
understand what decision-makers in the Angolan presidency, the government, the
oil
sector and civil society really thought about the company and its peer group of
competitors. Our client also wished to know whether its approach to corporate
social responsibility (CSR) was appropriate in the Angolan context and whether
changes to this strategy would enhance its standing in the country.
Our approach
Through a series of consultations with our client, we identified the key
decision-makers in each sector and a number of oil companies viewed in Angola
as our
client's peers. We assembled a team of leading specialists on Angola's
politics,
oil sector and civil society to undertake investigations into prevailing
attitudes towards our client, its peers and their CSR strategies. Team members
worked
independently of each other and were not told the identity of our client in
order
to maintain absolute discretion and to avoid bias. Their work was co-ordinated
and managed in London by an experienced project manager on Menas' core staff.
The outcome
Our investigations revealed which oil companies had the best reputations
among
key decision-makers and the reasons for this. Our report also identified how
some
of the smaller companies were " punching above their weight " in terms of stakeholder attitudes, how larger companies could learn from
and adapt the smaller firms' approaches, how the companies' own social projects
were perceived, and what our client could do to improve its performance and
reputation in Angola.
Regions covered
Sub-Saharan Africa
Services provided
Stakeholder analysis
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