Case study: GCC market entry studies and strategies

The challenge
A North American oil company which had no international experience what-so-ever decided that it wanted to explore E&P opportunities in the Gulf. Before doing so, however, its new international department needed to understand both the decision making process, and who the main stakeholders were, in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the UAE.

The Menas solution
We were commissioned to prepare six individual country reports. Each explained what made the country tick; what the main domestic and foreign issues were at the time; how decisions were made in the oil sector; who the main stakeholders or decision-makers were; and what the client's strategy could or should be in each country. We then sent a two-man in-house team of Menas experts to the company headquarters to both give the client a presentation on each country and to answer questions from its international team.

The result
The company established a regional office in the Gulf and its Middle East new business development team was able to explore opportunities throughout the region with confidence that it had the necessary understanding of each of the six countries.

Regions covered

Middle East

Services provided

Market entry studies